What Monaco Wants

Author image

Luiz F. Costa Macambira   CEO

Monaco Port

Unfathomable that we’ve produced 6 issues since our launch at the Yacht Club in November 2018 when we unveiled our first Forbes Monaco cover, which honored Shanu S.P. Hinduja, whose family ranks as the 65th richest in the world, with a net worth of $16.9 billion.

Forbes is a formidable brand, blowing doors wide open for us in Monaco and beyond, and while the positive feedback and interest in development deals and events has been tremendous, earning the trust of readers and advertisers for the long-haul remains our objective.

As an editorial team, we spend an enormous amount of time and energy every issue honing the right content—a mix of billionaire profiles, local entrepreneurial ambitions and business news—with a strong editorial line. No cut and paste translations of government and corporate press releases in our magazine.

I admit it’s been a work in progress but we must be doing something right because it’s frequently pointed out to me how other media in the Principality coincidentally run the same subjects ... after we hit the stands.

The truth is that as part of the Forbes family, we are under much more scrutiny than other English press in Monaco.

Other than Riviera Radio, we’re the only English-language media registered as a business in Monaco, and as for foreign press, we are the only publication to print every single copy in Monaco. A true Made-in-Monaco product, we’re the most read English-language publication.

And over the next year, as we develop our website and expand to daily local news stories, we anticipate we’ll be the most visited English-language website in Monaco, too.

Let’s not delude ourselves. We’ll never match the nearly 70 million monthly unique users that Forbes.com attracts, but between their 10% overflow and unique visitors to Forbes.mc reaching upwards of 10,000 per month since launching a month and a half ago, the New Year is looking very Happy indeed.

Luiz F. Costa Macambira, Publisher & CEO


Author image

Luiz F. Costa Macambira   CEO

Luiz is the Publisher and CEO of the Forbes Monaco magazine and website. Launched in November 2018, Forbes Monaco is part of the Forbes family, with its 7 million readers and 71 million monthly website visitors worldwide.