Many successful individuals have made the move from a small town to a big city. Vladislav Yusupov did this on an even larger scale. Born to a jewish family in the village of Krasnaya Slaboda, Yusupov received his college education in New York City. He then moved to Russia, and joined the Kievskaya Ploshchad Group of Companies, which he still represents. This visionary has brought a millennial mindset to his home country, resulting in modern businesses that are creating a new economic landscape.
This mindset has been the basis for Yusupov’s path to success. He realized that business ecosystems were growing in popularity and in order to be successful, they needed to be developed with a unique approach. The approach was focused on a multifunctional destination based on the concept of a one-stop-shop. Going beyond the traditional shopping mall, Yusupov envisioned a place where stores, restaurants, groceries, entertainment, and even festivals could create a symbiotic relationship in a comfortable setting. This modern concept catapulted him to admirable success, and he calls it the catalyst of his professional journey.
Vladislav Yusupov’s first major project in Russia was a Europen-style shopping & entertainment center (SEC) near a railway station in Kievsky. He was involved in the process for three years before overseeing the strategic development of the ambitious project. When the Evropeyskiy opened in 2006, it was Russia’s first venue to offer premium brands from international manufacturers. It opened the door for Yusupov’s main goal: to develop partnerships with renowned brands in order to open flagship stores in Russia.
That goal is well underway as UNIQLO will soon be opening the largest store in Europe at the “European” SEC. It will serve as the brand’s leading Russian location and promises to deliver a new shopping experience. In response to this major development. Vladislav Yusupov calls this breakthrough “the meeting of our goal to create a comfortable environment for our partners and be a key destination for the world’s leading brands”.
If this project wasn’t ambitious enough, Yusupov is working on his next major venture. Depot Three Station is a large-scale project consisting of a gastro-quarter, business quarter, office spaces, and retail shops. This sprawling complex will cover more than 8,000 square meters and create more than 2,000 jobs in a leisurely atmosphere.
In addition to being a formidable business figure, Vladislav Yusupov is a married family man with four children. His restoration work earned him a laureate diploma from the Moscow government in 2019 and in 2021 Yusupov received gratitude from the Moscow Department of Health for organizing a vaccine center. In the same year, he was recognized for his work with the International Day of Missing Children and by the Russian Red Cross for supporting humanitarian programs and improving the quality of life for Russia’s people.
Vladislav Yusupov has learned that giving back to a community, no matter what the capacity, is a key element to success. As socially conscious companies are taking center stage in the economic world, Yusupov is a shining exam.