Christine Philip, brings GLOBAL GLAM to the French Riviera, the most desirable destination in which she resides during summers. Combining Editorial with eCommerce accomplishing a 7-figure valuation, we asked one of the sharpest minds of the industry, what it takes to stay one step ahead and why she sees the Côte d'Azur as an exceptional investment opportunity.
1. Tell us about Global Glam. What separates it from other magazines and what are the verticals in which you specialize?
We do not focus on frivolous luxury. Global Glam hones in on true appreciation and enjoyment of lifestyle, the art of living. Our portfolio consists of Global Glam Magazine, Global Glam Shop - our eCommerce retailer, and House of Global Glam - our in-house atelier of luxury goods we manufacture, distribute, and sell.
2. How difficult was it for you as a female Entrepreneur to establish your brand in a saturated field, earn your clients, and respect?
It was more difficult for me to convince my family that the field I was going into was respectable and lucrative. Coming from a family of 32 physicians, I was the outsider who tackled on something completely different. Add to that a very competitive and fast changing industry.
Nevertheless, I always thought ‘big’ and I credit a mentality of having an “Its possible’ attitude. I think that entrepreneurs need to live and breathe this mantra.
3. What would be your advice to other women trying to establish their own independent media vehicles?
Get used to wearing many hats. At some point, you will be reviewing contracts, negotiating budgets, photographing content, creating decks, approaching investors, writing articles, while also working freelance, simultaneously.
4. Is life as an Entrepreneur worth all the effort, adversity, and vicissitudes that you must face quarter-to-quarter growing your business?
The short answer is yes. It takes emotional, mental and physical sacrifice but in the end, it is worth it to see your dreams become a reality.
5. What is your business model in the French Riviera? And why has Global Glam become such a popular media group at the Cannes Film Festival?
What better of an opportunity for Global Glam to have a base in the Cote d'Azur. We realized about a decade ago that the French Riviera, in all its splendor, delivers unparalleled industry insights in fashion, film, yachting, motorsport, beauty, haute joaillerie, timepieces, and design. Add to this high-end real estate, luxury hotels, iconic beaches, and winery estates; one would be a fool to not explore the opportunities here in the luxury goods space.
The revolving calendar of world-class events like the Cannes film festival, Monaco Grand Prix, Rolex Monte Carlo Masters, and International Yachting Festival makes it accessible to meet and network with industry leaders. We’ve been covering the Cannes Film Festival for almost a decade, and have as such, developed relationships with professionals who have been working in the festival for over 25 years.
6. Beyond Cannes what is your plan for scaling a reader audience and distribution in the Côte d’Azur?
We synchronize our own mini events in concurrence with the Côte d’Azur’s calendar of glamorous events. We have a few pop-ups and private dinners with our clients in St Tropez, Monaco, and Cannes all the way through September. Most of our clientele escape to ski or warmer climates as soon as winter starts, as it gets quite cold in the French Riviera. So our South of France clientele in particular, escape to Miami where we continue business and of course, pleasure, over there.
7. Are you expanding past the Riviera into continental Europe as well?
Yes, we will be meeting our clients and readers via private events in St. Moritz, Paris, Geneva, and Courchevel in the coming winter months through February.
8. Is growing your company in Europe similar or vastly different to growing your brand in the States?
It is very similar from a business standpoint, as I have designed Global Glam to be a global platform from the initial concept. There are of course a few minor cultural differences as far as taste and style goes, but it has been my intention to accommodate and include all global citizens of the world.
9. What would be your biggest piece of advice to up and coming female entrepreneurs in the media industry who look up to you?
Surround yourself with people who are givers, not takers. Be a giver yourself, even if you do not need anything from the other person; you’ll be surprised how much you’ll learn doing something for someone unselfishly.