Reflecting On Past Projects With Aksel Ceylan: Les Lalanne At The Raleigh Gardens

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Thomas Herd   Contributor

Reflecting On Past Projects With Aksel Ceylan: Les Lalanne At The Raleigh Gardens

Turkish art director and graphic designer Aksel Ceylan is one of the most influential names of his generation in regards to creative and graphic design. He holds over 70 awards both locally and internationally, and is now living in New York City to further his creative career. Ceylan has worked with prestigious, global brands such as The Coca-Cola Company, Vodafone, Axe, and more, and he enjoys bridging the gap between more ‘corporate’ companies and the creative world.

Miami Art Basel is one of the world’s most highly regarded art events, and it was officially canceled in 2020 due to the pandemic. It has been rescheduled for Dec. 2-5, 2021 at Messe Basel, and Ceylan is looking forward to heading down to the Magic City. Almost all galleries are back for the event, with many hybrid model and satellite booths being introduced.

He recently worked on an installation, “Les Lalanne at the Raleigh Gardens,” at The Raleigh Hotel, one of Miami beaches most celebrated Art Deco properties. The installation honored the late French artist Claude Lalanne, and her husband François-Xavier Lalanne. Forty pieces of artwork worth over $60 million were on display at the Raleigh site and boardwalk from Nov. 24, 2019 to February 29, 2020, with the help of renowned architect Peter Marino and landscape architect Raymond Jungles, who designed the lush, beachside tropical garden. Ceylan says this project was a dream come true, and Les Lalanne at the Raleigh Gardens was one of the most successful exhibitions of the previous Art Basel. Aksel was single handedly responsible for the entire creative process of the project, which brought him huge success along with winning a C2A Creative Communication Award for ‘Best Exhibition Design.’

For this impressive project, Ceylan drew inspiration from the classic Raleigh Hotel itself and worked with the Miami nature to build out a cohesive installation. “First, I created the Raleigh Hotel logo inspired by the old Raleigh neon sign. From there, I decided to draw illustrations of every single piece of sculpture and turn them into the main characters of the exhibition and used the main content of the exhibition as the main communication asset,” Ceylan said.

As his creative works are being recognized more and more, Ceylan looks forward to upcoming projects with brands he is collaborating with.

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Thomas Herd   Contributor

I am the Founder & CEO of one of the fastest growing digital marketing agencies globally, T1 Advertising, Forbes Magazine Digital Contributing Writer and Business Council Member, and a shareholder in the magazine L’Officiel USA.