Monaco Yacht Show Returns With New Sponsor

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Nancy Heslin   Forbes Monaco

Monaco Yacht Show Returns With New Sponsor

Photo: MYS

Taking place September 28 to October 1, the Monaco Yacht Show (MYS) has teamed up with luxury watchmaker Richard Mille, the show’s new official sponsor in a multi-year partnership from the 2022 edition.

Gaëlle Tallarida, managing director of MYS comments: “This long-term contract reflects our shared commitment towards building a solid, trusting and long-lasting relationship between our two brands. We intend to accompany our customers on a journey filled with ultra-luxurious experiences, by immersing them in the world of yachting and by helping them discover Richard Mille’s characteristic avant-garde approach to luxury watchmaking.”

More than a hundred superyachts will be on display—32 yachts are new builds (2022) to be unveiled in Monaco by their builders—and The Adventure Area, a new themed exhibition dedicated to adventure, exploration and all manner of leisure activities on board a yacht, will unveil a vast range of day-trip and sports tenders, luxury and off-road vehicles, water toys, high-tech gadgets, helicopters and tailor-made programs to explore the planet’s most remote destinations.

The Adventure Area is one of three new themed exhibitions for 2022. The Sustainability Hub and The Yacht Design & Innovation Hub (new format) all underline how MYS is “helping the industry redefine the yachting experience and appeal to a new superyacht charter clientele. This new generation challenges current yachting standards: it is revolutionizing the concept of luxury with its epicurean vision and desire to freely discover new experiences—one that prevails over the need to own.”

This year’s show also features a fleet of large sailing yachts on display in Monaco. Among the 10 units presented in the inside area of Quai l'Hirondelle at Port Hercule, visitors will discover multi-award winning sailing yachts, classic schooners or sloops and high-performance and modern-designed sailing vessels. Four new launches will be showcased by Nautor's Swan, Southern Wind shipyard and Sunreef, the eco-friendly builder.

Leading up to MYS, on September 27, fourteen experts will participate in the Monaco Yacht Summit, which will be hosted by Stewart Campbell, Editor-in-Chief, Boat International Media, and Derek Munro, Owners rep at Divergent Yachting. Some of the best known in the superyacht industry business will be giving their perspectives on industry trends—new technology, design, yachts that can perform many different functions, new destinations bringing families together—and sharing some thoughts on the future of the yachting industry while other subjects include Charter, Purchase and “Behind the scene: the refit of galaxy.”

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Nancy Heslin   Forbes Monaco

Nancy Heslin is an established journalist and lifestyle writer. She has been the Editor-in-Chief of Forbes Monaco magazine (bimonthly in English) , since the magazine's 2nd issue . Launched in November 2018, Forbes Monaco is part of the Forbes family, with its 7 million readers and 71 million monthly website visitors worldwide.