She already dipped her toe into the $7 billion protein market with her organic Broth by Design powder that she co-launched in December 2018, and now CEO and Monaco resident Irina Peterson has taken the plunge sailing 2,000 nautical miles with eXXpedition, an all-women series of scientific voyages across the globe exploring the impact of plastic in the ocean.
Departing Monday on Leg 7 of the expedition, from San Cristobel, Galapagos, the 47-year-old will arrive on Easter Island on March 4. The vessel is being skippered by ocean advocate Emily Penn and PerkinElmer, Inc. has provided a portable FT-IR that will allow the crew to analyze microplastic samples. The entire eXXpedition mission covers 30 Legs over two years and be can be tracked live.
“The group of women is absolutely fantastic, compensating largely for how basic and tough conditions are on the boat, worse than I imagined,” Peterson, 47, told Forbes Monaco before embarking Monday, “but the excitement of what lies ahead of us is huge.”
Selected along with 299 others from some two thousand applicants, the entrepreneur is the only woman representing Monaco. Peterson had to raise funds to cover the cost of the mission, which she set at €100,000, part of which would be used to pay for travel, accommodation and carbon offsetting, with a third donated to environmental foundations and another portion dedicated to her documentary project and media coverage.
She spent the past week at the Galapagos Safari Camp, where she assisted members of the Charles Darwin Foundation, a partner of the Prince Albert II Foundation, who work on site with turtles studying the impact of plastics on their health.
On Monday afternoon, Rear Admiral Lenin Sanchez Meno of the Ecuadorian Navy along with the head of port authority boarded to presented the female crew of LEg 7 with the honorific titles “Amazonas Del Mar Equinoccial,” meaning Ocean Amazon, the same moniker Peterson chose for her Facebook page.