Lindsay Dawn And Arushi Kapoor Are The Visionaries Behind Shama Shorties NFT

Author image

Amir Bakian   Contributor

Lindsay Dawn And Arushi Kapoor Are The Visionaries Behind Shama Shorties NFT

Despite the huge strides made in the NFT space in the last few months, uptake of projects by females has remained relatively low. Presently, only about 5% of NFTs are made by females for females. With many signs showing NFTs will play a major role in the future of the art world, many people feel something should be done to change the situation. Artist Lindsay Dawn and her art dealer and gallerist, Arushi Kapoor, are at the forefront of implementing that change.

Lindsay is well-known in the art world for her interesting depiction of the female form. Though she is a qualified artist with a diverse portfolio, Lindsay finds most fulfillment when working on a female form on canvas. Her work has been lauded for its ability to showcase the beauty and complexity of the female body and to stir important conversations. Lindsay uses a unique style to remind people of their origin and the strength they carry within.

For close to 6 years, Lindsay worked on her projects alone until she met Arushi, another powerhouse in the art world. At only 25 years old, Arushi is an art dealer and entrepreneur with a wide reach. Arushi is the founder of Arushi Gallery that operates globally with galleries in London, LA, and India. At the moment, she is the only art dealer on the West Coast specializing in both South East Asian art and African Diaspora art.

Arushi and Lindsay began working together about 1 year ago after the former stumbled on a painting by Lindsay. The magnificent painting captured Arushi’s attention, and she got in touch with Lindsay with a proposal to represent her in the new LA-based Arushi Gallery. Lindsay accepted, and they set up the first solo show which sold out. That laid a foundation for the beginning of what they hope to be a long-term partnership.

With the explosion of the NFT scene, Arushi believes female artists, collectors and dealers should claim their position in the metaverse. Most of Arushi Gallery’s shows in the physical art world have featured female artists, minorities and she wants to continue that in the metaverse. Now, Arushi and Lindsay are working on Sharma Shorties NFT, an female-led project aimed at bridging the gap between the physical and the digital world.

Sharma Shorties NFT is a long-term project creating space for future female artists to enter and succeed. The project is a collection of 5,555 unique NFTs, created by an female-led team living on the Ethereum blockchain. Just as she does in the real physical art world, Lindsay has taken the beauty of the female form to the metaverse.

Beyond the NFT, Lindsay and Arushi are creating a community where members are given exclusive perks. Every buyer will gain access to the community and enjoy benefits that will include access to select print releases, art events worldwide, and first dibs on collectibles and merchandise. At the moment, the public can join the project’s whitelist by reaching out to Arushi Gallery. Part of the proceeds from the NFT sales will support selected non profit organizations, voted by the community. Arushi and Lindsay believe that will encourage more women to make their mark in the art world.

You can learn more about Shama Shorties at www.shamashorties.com, and Arushi’s Gallery at www.arushikapoor.com.

The content featured in this article is brand produced.

Author image

Amir Bakian   Contributor

Amir Bakian is a public relations, marketing and strategic brand expert who has executed social media and strategic marketing campaigns for a variety of large companies and small businesses.