Leclerc Commits To Made In France Masks And Cheaper Food For Students

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Nancy Heslin   Forbes Monaco

Leclerc Commits To Made In France Masks And Cheaper Food For Students

Michel-Edouard Leclerc announced this morning on BFM-TV that the retail chain will be making made in France masks “at the same price as those from China.” He said he was “in the process of setting up” a French production “sector with a company called Lemoine” although he couldn’t specify the launch date. Consequently, Leclerc will then reduce its supply of masks from China.

The president of the strategy committee also declared that Leclerc will soon be offering groceries—“the cheapest on the market”—to students, available in their stores from the end of February. Although Leclerc could not provide all the details, he admitted the cost per student grocery basket could be below two euros.

This follows President Macron’s promise to offer students two subsidised meals a day for one euro and the launch of Intermarché’s student voucher initiative.

The final message he delivered was that E.Leclerc will be offering “the cheapest electric car on the rental market” by March or April.  

E.Leclerc, France’s second largest retailer with €13 billion in turnover, is a cooperative set up in 1948. These days, it is the auto- entrepreneur structure that dominates in France.

INSEE reported yesterday that the country saw an “unprecedented level” number of micro-enterprises created in 2020. The record breaking 547,900 new auto-entrepreneurs make up 65% of the 848,200 businesses set up last year.

From 2019, the number of auto-entrepreneurs increased by 9% (45,900) while sole proprietorships dropped by 13% (82,200) and corporations remained around the same at 218,100.

There was a 67% hike in the creation in the Simplified Joint Stock Company (SAS) structure and a 31% increase for Limited Liability Companies (SARL) but, excluding micro-entrepreneurs, only 7% of all companies had employees at the time of their creation.

By sector, transport and warehousing represents 12% (more than 100,000) of all new businesses set-up last year and trade was up 9% with more than 130,000 new businesses, or 15% of total creations.

According to INSEE, “The increase is driven by distance selling activities, mainly under the micro-entrepreneur set-up. These activities have been booming for several years but may have been favored by the health crisis.”

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Nancy Heslin   Forbes Monaco

Nancy Heslin is an established journalist and lifestyle writer. She has been the Editor-in-Chief of Forbes Monaco magazine (bimonthly in English) , since the magazine's 2nd issue . Launched in November 2018, Forbes Monaco is part of the Forbes family, with its 7 million readers and 71 million monthly website visitors worldwide.