We currently live in the age of the Internet, and how we communicate, work, and build relationships all revolve around our online personas. As brands clamor to establish themselves as players in the increasingly competitive digital space, making social media a priority is essential. More than a simple way to stay in touch with friends, social media has become a must-have in today’s business climate. Joel Kaplan and Hermes Mansour are two enterprising entrepreneurs who are helping to create the blueprint for success in the digital world.
Agency Lab, the moniker of Joel Kaplan’s coaching company, showcases his ability to help entrepreneurs find success within the digital space. His company simplifies and delivers the knowledge needed to create a seven-figure agency and build generational wealth. Kaplan entered the online coaching space with the mission of providing effective and legitimate coaching that could offset and replace the unethical and unscrupulous practices of the notorious gurus that plagued the niche. As a serial entrepreneur, Hermes Mansour has managed to set up an eclectic empire of different businesses and ventures. Having built up a notable presence within the acting world, Hermes then went on to establish a lucrative supercar rental fleet in Dubai with his brother. There are plans for greater expansion of the fleet, starting with luxury yacht rentals soon.
According to Kaplan and Mansour, the power of social media is undeniable. Kaplan points to the near extinction of traditional PR companies as proof of the necessity of mastering social media to build a brand. Expanding on this, he says, “The huge demand for digital advertising services, which have completely overtaken the antiqued services of traditional PR companies, points directly to the necessity to master social media to survive as a brand today.” Mansour shares this view by adding: “A brand isn’t giving its audience a transparent full-scale view of what it does or who it is unless it has built up its personal brand across every social media channel.”
Both Joel Kaplan and Hermes Mansour agree that the need for social media will only grow in the coming years, offering brands and small businesses even more technologically advanced ways of reaching and engaging with their audience.