Interior Motives


Celina Lafuente De Lavotha   Brand Contributor

BRANDVOICE | Paid Program

Interior Motives

Designer Kamyar Moghadam creates exceptional homes one room at a time.

Mention the name Moghadam in Monaco, and it’s hard not to think carpets. Not just any carpet, but rather an exclusive collection of the world’s most remarkable oriental rugs, from rare antique to Persian style. It was in September 1977 when Alexander Moghadam inaugurated his first showroom in the Principality, at the initiative and in the presence of his first client, none other than Princess Grace. Moghadam Gallery at 23 boulevard des Moulins has been the official carpet supplier—the fournisseur breveté—to the Sovereign Prince of Monaco ever since.

Moghadam’s eldest son, Kamyar, better known as Kamy, was meant to follow in his father’s footsteps. In 2003, he moved to Monte Carlo to work alongside him at the gallery but joining the family business, with two leaders under one roof, was not a walk in the park. Not surprising, given the eclectic path that brought the younger Moghadam to Monaco.

After studying at the American University of Paris, Kamy, now 50, completed his studies at the Parson’s School of Design, graduating with a triple degree in business administration, international marketing, and design. His first work experience in Paris happened to be with fashion designer Tom Ford, who was, at that time, in charge of rebooting Gucci. Ford taught him “business is seduction.” From there he joined a Swiss company dealing in silk, followed by a stint at the hair care brand John Frieda. He later took a sabbatical to travel around the world.

Determined to start his own business, German-born Kamy convinced his father to lend him a small store in Monaco. As a result, in 2006, he opened his concept store Fashion For Floors, which in 2010 moved to a 3-story hôtel particulier a few doors down from the family’s gallery. Emboldened by his success, Kamy proceeded to open a store in Frankfurt in 2015.

At Fashion For Floors, the Monaco-based designer turns floors into canvases of contemporary artwork with handmade one-of-a-kind, limited edition carpets, by blending traditional skills with innovative production techniques. The shop in Monaco has the largest stock of designer rugs in Europe, with prices starting at €2,000 although an exclusive custom-made piece will set you back up to €50,000.

A drop in the bucket for a clientele that includes Madonna, Rihanna, and Salma Hayek, whose husband’s family Pinault (#30 Forbes Billionaires 2019 and owner of Gucci) pledged $113 million last month to restore the fire-ravaged Notre Dame Cathedral (see p. 14).
Kamy is, in fact, collaborating with Gucci in the design of the brand’s new concept stores; a highly innovative space that will provide a unique in-store experience worldwide, appealing especially to millennials.

With workshops in India and Nepal, the consummate traveler describes himself as “crazy, passionate and inventive,” which translates into an inimitable style of fusing different fabrics—wool, felt, denim, cashmere, and feathers—with multiple yet unusual color combinations. Kamy embraces sustainability, creating natural floor coverings with eco-responsible recycled material from carpets along with organic fibers like sisal, sea-grass, jute, Aloe Vera, cactus, banana, and bamboo.

Never one to sit still, Kamy created a complementary cosmos, Fashion for Homes, a concept store covering the whole gamut of interior and exterior design, from floor to ceiling, and from luxury homes and yachts to airplanes and beyond. He has turned interior design into an art form, creating a remarkable turnkey operation where all the aspects of a home transformation are covered in a one-stop shop— from conceptual development and construction management to tailor-made curtains or upholstering sofas and armchairs.


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Celina Lafuente De Lavotha   Contributor