Influencing The World: How Maria Grazhina Chaplin Is Helping Bloggers Send The Right Message

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Forbes MC Staff   Forbes Monaco

Influencing The World: How Maria Grazhina Chaplin Is Helping Bloggers Send The Right Message

Jewelry Necklace: Faidee. Photo: Florian Boggia


The founder of the World Influencers and Bloggers Awards event and the World Influencers and Bloggers Association toyed with the idea for twenty years before launching her initiative.

“Nowadays, this is the most relevant and, at the same time, unstudied topic, requiring a lot of analytical work,” says Maria Grazhina Chaplin. “This is what concerns the most recent profession of bloggers. And at the same time, this is an up-and-coming project from the point of view of show business, as bloggers gradually become celebrities on the same level with actors.”

The idea of creating the World Influencers and Bloggers Awards and Association was born in 2018 in Monaco, the most unique location on earth. “It is a place where platforms for content creation are literally at every square meter,” explains Grazhina Chaplin, “from the historic and picturesque to architecture to haute cuisine, and from cutting edge sporting and cultural events to the place where business meets with art and beauty.”

The World Influencers and Bloggers Association (WIBA) represents a community of bloggers and influencers that reach hundreds of millions of followers on social media—Instagram, Twitter, Facebook, TikTok and Youtube. “We align, motivate and educate bloggers, spread critical messages aimed at a better future for our planet and humanity, and hold events and campaigns to celebrate and promote the unique power of the influencers,” Grazhina Chaplin states.

“We are building and operating the first world-class platform for the more articulate people's voice and the globe's new age media—the influencers. We want to turn influencers’ potential into a wide-reaching power to act, to change the world for the better, and to help bring about universal peace, justice, and equal opportunities for all. The influencers share a part of themselves, their lives, communicate, make an impact, connect with their audience to help others, and inspire them to action.”

The Ukranian says they are working on human rights, children safety, and anti-bullying, equal opportunity and non-discrimination, digital tolerance and cyber-anti-bullying, gender issues and women’s empowerment, clean planet and climate action, preservation of the world's cultural heritage, healthy lifestyle, and justice. 

WIBA calls on bloggers to demonstrate their social responsibility and join their signature international social media campaigns, such as World Cleanup Day, World Social Justice Day, Protect your health and the others, World Autism Awareness Day, Earth Day's 50th Anniversary, and Happy Children Day.

Last year’s edition of the World Influencers and Bloggers Awards was held 100% online due to the pandemic. The WIBA 2021 was held in a hybrid format, partly hosted live during the Cannes Film Festival while streaming a version highlighting winners and collaborating partners who were unable to attend the ceremony. “We had over 5,000 applications both for the digital contest World Bloggers Awards and for the main contest WIBA. And our Advisory Board has chosen 19 titleholders this year,” Grazhina Chaplin says.

Jewelry Necklace: Faidee. Photo Florian Boggia

The WIBAs have positioned themselves as the major ceremony that rewards personalities from social networks in three years of existence. And winners received multiple promotional opportunities with brands and social causes and enhanced media storytelling possibilities.

“This post-pandemic edition was exceptional with an electric atmosphere, a step towards normality when people can smile and hug each other. Many happy tears were shed when many associates from different continents got a chance to reconnect,” describes Grazhina Chaplin.

This year’s winners included Monaco resident Victoria Bonya, Coco Rocha, Ellen Von Unwerth, Foodgod, Sadaf Beauty, Nataliia Gotsii, Akash Mehta, Luanna, Kat Graham, Elisabetta Gregoraci, Philippe Uter, Lara Leito, Malcolm The Akita, among others.

Part of the proceeds from WIBA 2021 application fees was donated to the Diana Award Anti-Bullying program. “We never miss a chance to support Anti-Bullying and anti-abuse actions and the Diana Award has a long-standing track record of addressing the problem, especially because digital space is the least controllable when it comes down to online abuse.”  

Grazhina Chaplin adds, “As a founder of the World Influencers and Bloggers Association, I hope that my activity will help Influencers send the right messages to the audience focusing on important social causes. These are the primary goals of my life projects.” 

WIBA is currently working on the World Influencers Forum, reaching over 10,000 participants. “And I am happy to announce the WIBA and Forbes Monaco Award, a special cooperation on this meaningful project which will open the door to the future.” 

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Forbes MC Staff   Forbes Monaco