Despite the harrowing effects of the covid-19 pandemic on the worldwide economy, one trade has come out of the yearlong storm stronger than ever: the luxury watch industry. Bolstered by demand from wealthy clientele, who were fortunately not as fiscally affected by the year’s economic downturns, highly sought after luxury watch brand Rolex reached a global evaluation of $7.9 billion dollars in 2020, and is only expected to grow in the years to come.
As money is clearly not an object to the global elite, the typical luxury watch consumer is always on the hunt to elevate their style and add the latest and greatest pieces to their collections, creating a nonstop demand. In fact, since timepieces have become something of a modern age status symbol, wearing a Rolex on the wrist is now a one-way ticket into the upper class lifestyle. Owning a rare watch brings its own bragging rights, and many watch connoisseurs constantly look to one up each other with the most unique and stylish watches on the market.
Built on years of experience, Watch Trading Co. has emerged as one of the industry’s go-to for acquiring these must have watches. Featuring a range of timepieces from sought after brands like Rolex, Audemars Piguet and Patek, Watch Trading Co. has an extensive worldwide network to source the most hard-to-find watches for its patrons. And finely attuned to the market trends, Watch Trading Co. always knows when and where to pull the best pieces from.
“Watches trade for more in one place than others,” said Watch Trading Co. “This all depends on the metal combination, bezel style, bezel color, bracelet style, etc. We always pay attention to the configurations that are in demand. The market changes week to week based on all these factors, sometimes daily, so it’s important to really pay attention to what different parts of the world are requesting at all times to help determine where the demand is the greatest and where you can get your premium.”
“On the wholesale side, we fill orders for five to 10 of the same style some days, so we see the demands faster than most. No matter what is going on that particular week or day, these types of watches always have a market where they are in demand. If not here in the US, then somewhere else across the globe,” added the company.
And with a multifaceted approach to the business, Watch Trading Co. gets an even better view of the most accurate pricing trends of the moment.
“Watch Trading Co. does a high volume wholesale business which currently consists of 90% of its business,” said the company. “This allows us to price accordingly. We understand both sides because we sell wholesale and retail.”
Thanks to its passion and dedication, Watch Trading Co. has certainly made a name for itself as one of the most reliable and knowledgeable wholesalers in the industry, and is now focusing on expanding further into the retail market, expecting a lot of change in the upcoming year. With the luxury timepiece market estimated to grow just shy of $100 billion by 2025, Watch Trading Co. is set to be a steadfast fixture for timepiece connoisseurs to source sought-after watches from for years and years to come.