Influencer marketing has experienced unprecedented growth in recent years. It is now virtually impossible to scroll through your Instagram feed without seeing products and services promoted by those who have worked to grow their following and become an authority in their niche.
What is influencer marketing?
Influencer marketing is a marketing strategy that utilises the reach of social media users to market a key message instead of marketing directly to your target audience. It is the latest marketing strategy that has been successfully used by thousands of brands and has experienced continued growth over the past decade.
Influencers are individuals with specific niches and have a significant online following. As their followers view them as trusted experts in their field, they can successfully impact their audience’s purchasing decisions. If word of mouth is considered one of the most successful marketing tactics, recreating it in a new format via social media makes perfect sense.
What are some of the benefits of influencer marketing?
One of the many benefits of influencer marketing is that an influencer marketing strategy can be highly cost-effective. Hiring an influencer to create content and post to their audience about your brand is much cheaper than hiring a studio, booking a shoot day and then paying for advertising space.
Another key benefit of influencer marketing is authenticity. According to Hootsuite, consumers are 2.4 times more likely to view user-generated content as authentic than content created by brands. In this case, for brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a powerful influencer marketing strategy can be precisely what is needed.
Finally, influencers have an unbeatable voice when it comes to marketing, helping brands expand their reach and generate leads. This makes influencers a valuable partner with luxury brands seeking to reach and engage with Ultra-High-Net-Worth-Individuals.
Influencers are incredibly diverse in that no two influencers are the same, and what one may offer another does not. Whether they be mega (over 1 million), macro (over 100,000), or micro (1,000 to 100,000), the impact they have on their audience is unparalleled. These niche social media communities have undeniable loyalty and follow them for far more than the images they upload, but for their trusted opinions and recommendations.
Whether you want to expand your brand’s reach, gain more followers, get unique curated content or generate sales, the key is to align your business objectives to the correct influencer marketing strategies.