How Influencer Marketing Can Grow Your Business

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Rumble Romagnoli   Contributor

How Influencer Marketing Can Grow Your Business

Influencer marketing has experienced unprecedented growth in recent years. It is now  virtually impossible to scroll through your Instagram feed without seeing products and  services promoted by those who have worked to grow their following and become an  authority in their niche.  

What is influencer marketing?  

Influencer marketing is a marketing strategy that utilises the reach of social media users to  market a key message instead of marketing directly to your target audience. It is the latest  marketing strategy that has been successfully used by thousands of brands and has  experienced continued growth over the past decade.  

Influencers are individuals with specific niches and have a significant online following. As  their followers view them as trusted experts in their field, they can successfully impact their  audience’s purchasing decisions. If word of mouth is considered one of the most successful  marketing tactics, recreating it in a new format via social media makes perfect sense.  

What are some of the benefits of influencer marketing?  

One of the many benefits of influencer marketing is that an influencer marketing strategy can  be highly cost-effective. Hiring an influencer to create content and post to their audience  about your brand is much cheaper than hiring a studio, booking a shoot day and then paying  for advertising space.  

Another key benefit of influencer marketing is authenticity. According to Hootsuite,  consumers are 2.4 times more likely to view user-generated content as authentic than content  created by brands. In this case, for brands looking to enhance their consumer trust, brand  recognition, and numerous other benefits, a powerful influencer marketing strategy can be  precisely what is needed.

Finally, influencers have an unbeatable voice when it comes to marketing, helping brands  expand their reach and generate leads. This makes influencers a valuable partner with luxury  brands seeking to reach and engage with Ultra-High-Net-Worth-Individuals.  

Influencers are incredibly diverse in that no two influencers are the same, and what one may  offer another does not. Whether they be mega (over 1 million), macro (over 100,000), or  micro (1,000 to 100,000), the impact they have on their audience is unparalleled. These niche  social media communities have undeniable loyalty and follow them for far more than the  images they upload, but for their trusted opinions and recommendations.  

Whether you want to expand your brand’s reach, gain more followers, get unique curated  content or generate sales, the key is to align your business objectives to the correct influencer  marketing strategies.

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Rumble Romagnoli   Contributor

Rumble Romagnoli is the founder and president at Relevance, a full-service luxury digital marketing agency specialised in targeting UHNWIs. Rumble has 25+ years of experience working in digital and has helped over 200 businesses – from international companies to start-ups – navigate their marketing approach. He excels in defining online strategies and concepts for exclusive and luxury brands through digital marketing, especially for superyachts, aviation, real estate, luxury travel, hotels, beauty and fashion. In addition, Rumble frequently gives talks at marketing and digital conferences, and is also an adjunct professor of Digital Marketing at the International University of Monaco.