Fit For A Prince

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Luiz F. Costa Macambira   CEO

Fit For A Prince

We all remember, July 12, 2005. The 3-month mourning period of Prince Rainier had ended and Prince Albert officially stepped in as Sovereign with a go-getting speech outlining his vision for Monaco and its people.

“To produce wealth is essential, but in my view this aspect alone is not sufficient. It is also important that the development of Monaco is harmonious and in the interests of all.

“The key to the development of a country is it capacity, with its strengths and weaknesses, to look to the future and imagine all the actions necessary to achieve a set goal.”

The Prince has always been a forward thinker. We were the first country in the world to roll out 5G technology and only one to build a €2 billion land extension.

Following the collapse of a global economic collapse due to Covid, Monaco has come out of lockdown with a boom in the property market, as people look to sink their money into real estate instead of stock markets.

But it is more than just wanting a low-risk investment. The health pandemic shone a light on Monaco’s top-notch health-care system and ability to quickly react, as an independent monarchy, as developments of the virus unfolded. The security and civility of our country cannot be found elsewhere.

After he recovered from Covid, a mask-wearing Prince was back out in the public eye, with hospital staff, local mask makers, and workers at testing stations. He stood with the Grimaldi family at the inauguration of the pedestrian-friendly Casino Square.

A Prince of the People, we are honored to feature His Serene Highness on the cover of this issue. As a relatively new magazine in the Principality, first published in November 2018, we are humbled to have the support of the Sovereign. “I am thrilled of the launch of Forbes Monaco,” Prince Albert told me. “Forbes is a worldwide brand with a strong recognition. It is synonymous of credibility, seriousness, and journalistic professionalism. It brings new perspectives on how the economy is being covered with in depth coverage.

“The magazine provides valuable information to our international residents and offers the possibility to discover more aspects of the Principality to an audience who would not take the time to go through the other local magazines.”

Indeed, a good fit.

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Luiz F. Costa Macambira   CEO

Luiz is the Publisher and CEO of the Forbes Monaco magazine and website. Launched in November 2018, Forbes Monaco is part of the Forbes family, with its 7 million readers and 71 million monthly website visitors worldwide.