Want to relaunch your social media? The experts at ESTE Medical Group can help.
Social media has been an integral part of our lives for nearly a decade and a half. If you’ve had the same Twitter or Instagram account since you first started, or you’re trying to start a new business, a social media overhaul might be in order. ESTE Medical Group is the United Kingdom’s leading skin and hair specialist group, and their marketing experts know how to help you take your social media profile to the next level.
- Establish your brand voice
If you’re trying to change your online image or establish a new one, either as a brand or as an influencer, you’ll first need to figure out your point of view. What sets your profile apart from the rest, and why should people follow you? Just as important is knowing the objective of your social media profile. You might want to find new friends, sell your product, or share your lifestyle with your followers. Once you know what your profile will be used for, you need to work on your branding. “We spent a lot of time figuring out the best voice for ESTE Medical Group,” said Managing Director Sam Cinkir. “We wanted to be approachable and fun while still coming out as an authority on skin and hair. That can be a difficult line to toe.”
- Find the best platforms suited to your requirements
You might realize that you want to explore new social media platforms and leave your old ones behind. As technology develops, newer options keep emerging every day to share your message. For instance, TikTok is the hottest app right now for targeting a young audience. Look at the demographics of your target audience and determine which platforms fit your needs. “Don’t waste time on sites that you’re not passionate about or ones that don’t align with your objectives,” said Cinkir from ESTE Medical Group. “Social media should be fun.”
- Get the basics right
Before you attempt to establish your social media presence, you need to choose a great username that will be easy for others to find and remember. Try to keep this consistent throughout all platforms, if you can, for easy branding. Choose profile and banner photos that represent your brand. In addition, your content should be available and seen right out of the gate. Don’t waste your first few posts so that you can get your initial followers!
Reinventing your social media can be a powerful way to bring new life into your business. As long as you’re ready to try something new and put in the hard work, you’re setting yourself up for great success.