Alongside the mainstream adoption of social media has come the societal pressure to craft an impeccably curated online presence, leaving raw authenticity largely unseen in favor of a meticulously edited highlight reel. A huge number of influencers and their impressionable followers alike have fallen into this trap, only uploading snaps showcasing the ideal angles with pores FaceTuned into oblivion, posting every enviable high while pointedly leaving out the lows. Now, mega popular U.K. YouTuber Emma Miller has brought much-needed realness back to the digital age with her unfiltered dating and relationships podcast “Bad Intentions with Emma Miller,” leading by example on just how rewarding it can be to be perfectly imperfect.
With four years under her belt in the YouTube game, racking up some 34 million views and collaborations with Gucci and Bulgari in the process, Miller knows better than anyone the burden of creating covetable content. Regardless, the London-born beauty has gone the extra mile to stay true to herself throughout all of her videos, gaining loyal followers all over the world thanks to the inside peek into her daily routine and fashion choices on the network.
“Being able to connect with people from all over is the most incredible thing about my platform on YouTube,” said Miller. “What I find really exciting is I get to share my life and not only document for me, but share it with my followers.”
Still, despite her best efforts to infuse truth into her channel, YouTube by nature is a platform that thrives on edited content, with clips requiring compilation, coloring, and a host of other thought-out choices to drive engagement. Thus, “Bad Intentions with Emma Miller” was born, broadcasting to the world Miller’s real and unfiltered discussions about controversial yet necessary topics, with no holds barred.
“I think a huge gap exists about having conversations about sex and relationships in a formative way,” recounted Miller about the podcast. “These subjects shape and define our lives and it’s important we have certain conversations to open it up, especially among women.”
“‘Bad Intentions’ exists to be a resource for people who are going through these kinds of situations, like a first date or experiencing heartbreak for the first time,” added Miller.
The tongue-in-cheek broadcast aims to be an enjoyable and lighthearted listen while simultaneously packing in a solid punch of perspective, giving Bad Intentions’ audience an experience that’s completely multi-dimensional -- just like its host Miller herself.
A bona fide renaissance woman, Miller has dipped her toes in a host of industries ranging from influencing to modeling, working in a renowned art gallery to selling luxury real estate, while never limiting herself from pursuing her passions. Miller highly encourages her followers to adopt this go-getter mentality, something she cites as one of the most satisfying aspects of the YouTuber and podcasting gig.
“I like most of all when people say they appreciate my mindset,” said Miller. “What gives me the most reward and what I would want more than anything from my platform, without being too cliche, is to help people get off their butt and get their self-care together. Our biggest critic is always ourselves; but go after what you want and always better yourself, have no doubts about your potential.”
Miller has given her subscribers and listeners the best of both worlds: a healthy dose of motivation and some playful shenanigans to match, plus the inspiration to kick your feet up, be present, and enjoy the ride that is life to the fullest.
The first seven episode season of ‘Bad Intentions with Emma Miller’ is available now on Spotify and Apple Podcasts, with the second currently in production season coming soon to a streaming platform near you.