The COVID-19 pandemic has brought with it unexpected and unforeseen consequences for all. There have been significant losses as well as enormous hardships in every industry. However, there were also some unexpectedly positive side effects of the quick transformation, even amidst the abrupt upheavals. Rahm Emanuel rightly said, “You never want a serious crisis to go to waste.” Likewise, when thousands of businesses were threatened with extinction, a thousand more seized the opportunity and sprang up with new ideas. As we discuss the brighter aspects of the pandemic’s impact, we meet with serial entrepreneurs and investors Brian and Madison Dalmaso.
Brian Dalmaso is the current CEO of Alvarium Systems Software, Matrix Success Network Consulting, and BMK Associates. The renowned entrepreneur is also a top speaker, coach, and recruiter for Viridian Energy and VIV Sustainable Lifestyle, with a background in mechanical engineering and designing. Madison Dalmaso, his daughter, is a prominent digital marketer as well as an online course producer. She also holds a bachelor’s degree in Business Administration. Brian and Madison share an entrepreneurial spirit that has propelled them to the pinnacle of success in their respective industries.
According to Brian Dalmaso, the pandemic prompted worldwide solidarity and the necessity for each industry to set long-term, sustainable goals. He explains, “Businesses have had to evolve and adapt to the new era, bringing with them innovative changes that would help them stay afloat and carve their niche within the market. With the implementation of travel bans and movement restrictions, most firms are now focusing their creativity on fully leveraging digital technology to satisfy their objectives while lowering expenses. This has evidently resulted in exponential technological growth and productivity, increased use of social media and other virtual platforms for business promotion, and flexible commercial working patterns.”
Madison Dalmaso points out, “In addition to technological advancements, improved family life, and lower crime rates, there has also been an increased awareness of and investment in critical sectors, mostly the health industry. As we implement efforts to halt the spread of the COVID-19 virus, we must consider not only hygiene and sanitation but also public health needs and how we can contribute to it personally and holistically.” Madison also mentions that the environment is benefiting from lower carbon emissions and other forms of pollution.
Brian and Madison Dalmaso are unanimous in their opinion that the pandemic has allowed us to plan and implement decisions that proactively support sustainability, irrespective of whether.
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