It was in 2019 when PrettyLittleThing founder Umar Kamani told the Guardian newspaper, “It’s a fairytale brand I’m trying to create. It should be a place where you come to find confidence and inspiration.”
Yesterday, the fashion retailer took his fairytale a step further by proposing to his model girlfriend, Nada Adelle, with a $2 million diamond ring at the Monte Carlo Opera, which he had rented out for the occasion.
The 33-year-old filled the theater with 10,000 white roses, and candles, as 25 musicians serenaded Adelle with Beauty and the Beast as she walked into the room. He proposed with a 21-carat diamond ring designed by celebrity jeweller Richard Nektalov.
Kamani, a former amateur boxer, was wearing $5,900 Tom Ford suit and $1 million Patek Philippe watch. 27-year-old Adelle, who was the face for Beyonce's Ivy Park brand campaign, shared the evening on her Instagram account with snaps taken by professional photographers.
Nada Adelle Instagram
The couple first went Instagram official in February 2020, and a month later were spotted together at the Yeezy Season 8 show during Paris Fashion Week.
Kamani is the son of billionaire Boohoo founder Mahmud Kamani, and in 2012 he launched PrettyLittleThing with his brother Adam. The company is expected to be worth $2.89 billion by 2022.
“I’m a rich man’s son and that’s not what I want to be,” he told the Guardian. “So yes, I have got something to prove. I want to be the rich man. I want to be the successful person.' He added: 'If you’re going to be in competition, I would rather keep it in the family.”
Known for his bling lifestyle, Kamani reportedly offered a six-figure sum four years ago to billionaire Kylie Jenner to appear in one of his £15 orange dresses.