Apple is intensifying long-standing efforts to beat Google at its own game by building its own rival search engine technology, the Financial Times report, as U.S. antitrust regulators hone in on the search engine giant for allegedly abusing its dominant market position and deals with other big players like Apple.
Apple and Google are both fighting antitrust battles right now that could potentially reshape the digital landscape as we know it. The U.S. Department of Justice sued Google last week for alleged antitrust violations following a 16-month investigation into the practices of big tech companies. The investigation included its multi-billion deal with Apple to ensure Google remains the default search engine on the iPhone. Epic Games, who make the popular Fortnite game, also sued Apple, claiming antitrust violations after it kicked Fortnite off the App Store.
Robert Hart Forbes U.S. Staff
I am a London-based reporter for Forbes covering breaking news. Previously, I have worked as a reporter for a specialist legal publication covering big data and as a freelance journalist and policy analyst covering science, tech and health. I have a master’s degree in Biological Natural Sciences and a master’s degree in the History and Philosophy of Science from the University of Cambridge.