Amazon Suspends Early-Bird Black Friday Promo In France, Bezos Loses $10 Billion In One Day

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Nancy Heslin   Forbes Monaco

Amazon Suspends Early-Bird Black Friday Promo In France, Bezos Loses $10 Billion In One Day

On Saturday, the French Minister Delegate for Industry Agnès Pannier-Runacher told Europe 1 that she has asked Amazon to suspend its Early-Bird Black Friday promotion.

“I have asked Amazon to suspend the pre-Black Friday campaign because it was not at all appropriate at this time when 200,000 traders will have to close their doors,” explained Pannier-Runacher.

Forced once again to close as France’s second lockdown began on October 30, store owners are concerned about the web giants taking over their customers and their turnover.

On Monday, October 26, the retail giant launched its Early-Bird Black Friday deals a month ahead of time, with up to 30% discounts on hundreds of items from electric toothbrushes to fitness trackers, and from smartphones to storage devices.

The campaign will run until November 19, with Black Friday falling on November 27.

Amazon told AFP that it is suspending its campaign.

As reported yesterday by Forbes, Amazon owner Jeff Bezos, the world’s richest person, “lost $9.5 billion of his net worth in one day, as Amazon stock fell more than 5%.” Bezos is now worth an estimated $179.4 billion—$20 billion less compared to last Friday. Black Friday, indeed.

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Nancy Heslin   Forbes Monaco

Nancy Heslin is an established journalist and lifestyle writer. She has been the Editor-in-Chief of Forbes Monaco magazine (bimonthly in English) , since the magazine's 2nd issue . Launched in November 2018, Forbes Monaco is part of the Forbes family, with its 7 million readers and 71 million monthly website visitors worldwide.