Moet Hennessy Goes Herbicide-Free, Invests €20m In Research
For the first time since it was founded in 1981, the VinExpo wine and spirit exhibition was held in Paris, at which Moët Hennessy did not miss the opportunity to step up its commitments to sustainable viticulture.
At an eco-designed 100% recyclable pop-up agora hosted by LVMH’s luxury Wines & Spirits division over the February 10-12 expo, Moët Hennessy chairman and CEO Philippe Schaus said in his opening speech, “Sustainable development is for us a form of humanism—a benevolent, rational and modern humanism. Through the Living Soils program, Moët Hennessy aims to unite its communities across the world and develop a global social responsibility program.”
The Moët & Chandon and Dom Pérignon champagne producer announced all Moët Hennessy vineyards in Cognac will be herbicide-free by 2021, and they will invest €20 million in a new scientific research centre in Champagne specifically concerning sustainable viticulture.
The luxury label also presented initiatives under way, including training in new technologies for winemakers and farmers and significant investments in environmentally friendly equipment, such as electric robots for mechanical weeding and mowing.
Moët Hennessy’s full-year sales for 2019 saw a rise of 6%, topping $6 billion. The company’s Champagnes & Wines division posted an increase in revenue, up 4% to $2.8 billion for the year with profit rising 6% to $760 million. Veuve Clicquot led the division’s progress in the U.S.
In the U.S., Hennessy Cognac drove its Cognac & Spirits division to a global increase of $3.4 billion up 7% from 2018.